Ori-Charm is a cosmetic brand inspired by ancient beauty. Due to various negative effects from the current beauty industry, we want to bring people back to ancient times when we still used only natural ingredients and materials in the industry. This design project aims to support natural cosmetics, that have been passed on for over a hundred years, by adjusting its image to look attractive to people these days. Moreover, in order to preserve the beauty of nature, various parts of the brand, such as packaging materials, will be designed to be environmentally friendly.